Explore the success story of our client, a home services marketing agency, as they tackled the challenge of optimizing their digital strategy while minimizing overhead costs. Learn how strategic hiring of a local SEO manager propelled their client’s businesses to rapid growth.
The Client
Our client, a leading home services marketing agency, specializes in promoting local businesses in plumbing, roofing, tiling, maintenance, HVAC, and related industries. As their clientele grew they faced the need to grow their SEO team that could provide individualized focus on client projects and drive targeted traffic for their clients. Having worked with overseas individuals before they opted to go for that strategy and reached out to Bionic Talent- their long-time and trusted home services marketing recruitment agency.
The Challenge
The agency faced multiple challenges for this hire. Along with the baseline goal of maintaining a low budget, they also wanted someone with at least 5 years of experience. But that was not it, not only did they seek an SEO manager proficient in local search optimization, but they also required someone with a keen understanding of the target audience in this specific niche of home services. Their goal was clear: to pinpoint and engage the ideal audience while carefully managing overhead costs.
The Solution
Taking charge, Bionic Talent swiftly initiated the screening and interviewing process, tapping into our extensive global talent pool teeming with highly skilled and diverse professionals. Working hand in hand with the agency, we meticulously tailored a solution to meet their unique requirements.
We sought someone who could navigate the nuances of the industry, from its operational intricacies to the precise demographics of its audience.
In just over a week, we discovered Bruno.
The Candidate
Enter Bruno from Peru, an experienced local SEO manager. Bruno possessed not only the technical skills required but also a profound understanding of the home services industry, making him an ideal candidate for the position.
Bruno arrived with a robust background in local SEO management, boasting years of hands-on experience in optimizing digital strategies for businesses targeting specific geographic areas. His previous roles included spearheading successful SEO campaigns for local businesses in various industries and honing his skills in keyword research, on-page optimization, and local citation building.
Bruno’s Impact
In his role as the appointed local SEO manager, Bruno wasted no time in implementing targeted strategies aimed at significantly enhancing the online visibility of the agency’s clients. Leveraging his expertise in keyword optimization, content strategy, and local search tactics, Bruno orchestrated a series of impactful initiatives designed to propel client businesses to new heights.
Within just three months, Bruno’s efforts yielded remarkable results, with some clients experiencing an exponential growth of up to 3.5 times in their businesses. Here’s how he did it:
- Conducted thorough keyword research to identify high-impact keywords relevant to each client’s target audience and geographic location.
- Developed and executed comprehensive content strategies tailored to enhance search engine visibility and drive organic traffic.
- Implemented local SEO tactics, including optimizing Google My Business profiles, creating localized landing pages, and securing high-quality local citations.
- Monitored and analyzed website performance metrics to track progress and identify areas for optimization.
- Collaborated closely with clients to align SEO efforts with their business goals and ensure maximum impact.
- Stayed abreast of industry trends and algorithm updates to continuously refine strategies and stay ahead of the competition.
Cost Efficiency
Bruno’s expertise came at a fraction of the expected cost, securing his services for just $2,500 per month. With the average salary for a local SEO manager in the USA towering at $67,000 annually, this strategic move translated into massive cost savings for the agency. In fact, by opting for Bruno’s services, the agency slashed overhead costs by a staggering $37,000 annually. This represents a remarkable 55% reduction in expenses without compromising on the caliber of talent acquired.
Experience the Bionic Talent Advantage
Ready to optimize your team and drive growth through strategic hiring? Contact Bionic Talent today and discover how our innovative recruitment strategies can propel your business to new heights.
Schedule a meeting now, and let us be your partner in strategic and efficient hiring.
